Spoonwood Dental Partners – Branding Campaign

Branding Campaign
Spoonwood Dental Partners

Spoonwood Dental Partners (SDP), a growing dental support organization based in New Hampshire, came to us for help reaching current employees as well as prospective providers and administrative staff. We took inspiration from their namesake, NH’s Spoonwood Pond, which flows all the way to the Atlantic Ocean. In much the same way, SDP’s support flows to its dental practices and to the patients they serve. Both ideas are embodied in their new tag line, “Support for healthy practices.” CG brought the look to life via an array of identity materials and a new website focused on staff recruitment and practice acquisition.