First Seacoast Bank: Digital Ad Set
Digital Ad Set
First Seacoast Bank
As the Greek philosopher Aristotle famously said, “The whole is greater than the sum of its parts.” These words of wisdom ring particularly true with regard to planning and executing digital media campaigns.
When we develop integrated digital campaigns for our clients, we employ multiple tactics designed work in unison to achieve optimal results. By utilizing a variety of digital platforms, we maximize the number of impressions generated and increase the opportunity for engagement by reaching the right people at the right time.
As an example, in early 2021, we created and launched an integrated digital campaign for First Seacoast Bank that consisted of online display advertising, online video advertising, pre-roll video, search, and social media. The campaign was designed to reaffirm FSB’s commitment to New Hampshire’s Seacoast region—especially during the Coronavirus pandemic. All of the digital tactics featured or linked to a series of videos we had created to support this position. The campaign was very successful and helped cement FSB’s brand position as the local community bank that puts it customers first—in good times and tough times.
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