About

About

About Communicators Group

Who we are

Communicators Group is a full-service communications and marketing firm based in Keene, NH.  From brand identity, to web and social media strategies, to integrated advertising & public relations campaigns, we help clients increase awareness, sales and profits through powerful marketing communications programs.

How can we help you?

Management Team

President: Jeff Whitcomb
VP, Account Service: Jim Hickey
VP, Creative Director: Cole Moore Odell
VP, Finance: Karen Hormel

Client Experience

Okay, here’s where we name drop a little. These are just some of the accounts our folks have worked on.

  • The Vermont Lottery
  • Crane Paper Company
  • Velcro
  • Logopak
  • Eastern Mountain Sports
  • Sea Ray Boats
  • C&S Wholesale Grocers
  • Student Conservation Association
  • United Way
  • ICON Clinical
  • Savings Bank of Walpole
  • Federal Savings Bank
  • Clark Mortenson Insurance and Financial Services
  • The Brattleboro Retreat
  • Brattleboro Memorial Hospital
  • Mount Snow
  • Okemo Valley Golf Club
  • Rock of Ages
  • Community National Bank
  • Revera Health Systems
  • Markem-Imaje
  • Mission Health 
  • Center for Human Development
  • Visiting Nurse and Hospice for VT and NH
  • Simple Tuition
  • Health Games Research (Robert Woods Johnson)
  • Cedarcrest Center for Children with Disabilities
  • Monadnock Community Hospital
  • Monadnock Waldorf School
  • Worcester Academy
  • Franklin Savings Bank
  • Garwood Boats
  • Mission Health Communities
  • U.S. Government, Office of Global Affairs
  • Briggs and Riley Luggage
  • Fuji
  • Sheraton International

PowerSource™ Brand Planning

The foundation of successful marketing is a powerful brand. But how do you create that unique, powerful brand? Well, we have the answer. (You probably saw that coming.) We call it PowerSource Brand Planning, our proven, four-step process that helps clients identify and shape a powerful brand message.

STEP ONE:

We research your organization, competitors and customers (actual and potential) to uncover opportunities for positioning. We identify both rational and emotional benefits of the features that make your product or service unique and desirable to potential customers.

STEP TWO:

Based on the results of the research, we conduct a traditional S.W.O.T. analysis; identify features, rational benefits and emotional benefits tied to your brand; and we help you develop a carefully worded brand position that will serve as the foundation for all of your marketing communications.

STEP THREE:

We produce creative samples to demonstrate your brand in action. These samples may take the form of a logo, theme line, website home page, or advertising campaign.

STEP FOUR:

We create an integrated brand implementation strategy, including a detailed media plan & budget. You now have everything you need to launch your brand.

PowerSource Brand Planning is a great program for marketers at any stage of the product or company life cycle. It’s indispensible if you’re launching a new product or company. And if your product or organization has been around for awhile, a rebranding campaign can really invigorate awareness and sales.

CG offers the PowerSource Brand Planning program both as an a la carte service or as part of our “agency of record” services. To learn more, contact us.

Our Blog

Going for the Gold

We don’t do this work for the recognition. Knowing that we’ve built a brand that’s effective and true to our clients’ core val...read more
Tweets

Nepotism in the office! We're excited to introduce our new intern, Nate Whitcomb, a senior at Keene High School... fb.me/126TPJdqS

February 08 12:08

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