What we do.

The foundation of successful marketing is a powerful brand. But how do you create that unique, powerful brand? Well, we have the answer. (You probably saw that coming.) We call it PowerSource Brand Planning, our proven, four-step process that helps clients identify and shape a powerful brand message.


We research your organization, competitors and customers (actual and potential) to uncover opportunities for positioning. We identify both rational and emotional benefits of the features that make your product or service unique and desirable to potential customers.


Based on the results of the research, we conduct a traditional S.W.O.T. analysis; identify features, rational benefits and emotional benefits tied to your brand; and we help you develop a carefully worded brand position that will serve as the foundation for all of your marketing communications.


We produce creative samples to demonstrate your brand in action. These samples may take the form of a logo, theme line, website home page, or advertising campaign.


We create an integrated brand implementation strategy, including a detailed media plan & budget. You now have everything you need to launch your brand.

PowerSource Brand Planning is a great program for marketers at any stage of the product or company life cycle. It’s indispensible if you’re launching a new product or company. And if your product or organization has been around for awhile, a rebranding campaign can really invigorate awareness and sales.

CG offers the PowerSource Brand Planning program both as an a la carte service or as part of our “agency of record” services. To learn more, contact us.

Meet our team.

Jeff Whitcomb


Joined Communicators Group in 1984 right out of Ithaca College as a copywriter, broadcast producer and account manager

Spent seven years as Director of Customer Communications for Eastern Mountain Sports, then returned to CG in 1998 as President and became sole owner in 2008

Buffed up his management skills raising a sitcom-worthy five children

Jim Hickey

Vice President, Account Service

Studied English at U-Mass Amherst; served at CG from 1992 to 2000 as a copywriter and account executive

Spent three years as Vice President and Director of Marketing for Westbank, an 18-branch commercial bank in Western MA, before returning to CG in 2003

Can quote well over half of the dialogue of the Seinfeld TV series

Cole Moore Odell

Vice President, Creative Director

Earned a BA in Creative Writing and American Literature at Middlebury College; began in advertising as an Account Executive at Biggs-Gilmore in Kalamazoo, MI before landing a spot in the creative department, where he could stop wearing ties

Joined CG as a copywriter in 2001; became Creative Director in 2013

Holds down Saturday afternoons as a DJ at the community radio station; now taking requests

Cindy Zett

Office Manager,
Assistant Account Manager

Holds a BA in Marketing from Franklin Pierce University

Former Administrative Assistant at Cheshire Medical Center, WYRY Radio, John J. Cronin III Law and CFX Corporation, where she built a career as Director of Public Relations at CFX Corporation before being promoted to Stay-at-Home Mom and Paraeducator II for NH SAU #63

Thrilled to be back in the world of advertising and marketing

Peter Johnson

Senior Account Executive

Served as an AE and Media Planner at Saatchi & Saatchi, J. Walter Thompson and Lord, Geller Federico, Einstein, Inc., then ran summer marketing at Mount Snow before returning to agency life at CG

Earned an M.A. in Information Technology in 2010

Was on the wrestling team at UNH (we have pictures)

Tina Ellis

Senior Account Executive

Earned an associate’s degree in Marketing from Champlain College, and a B.A. in Business from Trinity College

Worked as Marketing Director at Tamarack Service, CFX Bank and Imtec before joining CG in 2001

Serves as the agency’s official Tchotchkes Queen

Danielle Cutler

Account Executive

Holds a BA in Business Management from Hartwick College and specializes in project coordination, branding & identity, and marketing strategy

Held various brand, product, and communications management positions at FiberMark, and prior to joining CG, was Brand Manager at Neenah Paper, a leading global specialty material company

Has visited 38 U.S. states and her favorite international destinations include Gran Canaria, Positano, Paris, Akumal, and the Drakensberg Mountains of South Africa

Chloe Jones

Account Executive

Studied communications at the University of Hartford, holds certifications in Google Analytics, is a Microsoft Certified Systems Engineer and Microsoft Certified Educator.

Ran her own marketing and design company for 17 years supporting B2B and B2C companies, universities, manufacturing companies and nonprofits. Prior to owning her company, she worked in Marketing and Communications and Web Administrator roles for FiberMark, Otis Elevator Company, and Cushman & Wakefield.

To get rid of her fear of heights, jumped off a perfectly good mountain hang gliding … it didn’t work. She’s still afraid of heights.

Nicky Dumont

Senior Art Director

Graduated art school with a degree in illustration; joined Communicators Group in the early 90’s for an 11-year first tour as an art director and production manager.

Spent 10 years at a leading publisher of custom healthy lifestyle magazines in the natural product category as art director and executive art director

Can deadlift 175 lbs. and is an enthusiastic DIY-er (restored the wavy-glass windows in her antique cape)

Jessica Butterfield

Senior Art Director

Holds a B.F.A. in Art from the University of New Hampshire; worked for the Holstein Association USA, as Advertising Manager at Mount Snow, and as art department manager at the Boston Phoenix before joining CG in 2002

Is the agency’s go-to art director for Web design and functionality

Makes wicked awesome birthday cakes (again, we have pictures)

Falyn Arakelian

Art Director

Earned her BFA from the Art Institute of Boston

Started her design career with an agency in Southern Vermont where she stayed for 13 years before joining the CG team

Has a knack for replying to texts with the perfect GIF

Nate Terrill

Art Director

B.S. in Graphic Design and Digital Marketing from Champlain College

‘All-in-one’ designer currently assigned to one of CG’s super-busy longtime healthcare clients

Will be your best friend when you get his witty movie/TV references

Raven Gill

Social Media Manager

Graduated with a BFA in Graphic Design from Keene State College and was the first student to graduate from the Morris-August Honors Program with a Graphic Design degree

Holds certifications in Google Search Ads, Google Display Ads, Google Mobile Ads and LinkedIn for Business

Has a mirror twin sister who makes everyone do a double take when she stops by the office

Luke Stafford

Digital Media Director

Before joining CG to accelerate digital strategy, spent 10 years building Mondo Mediaworks, a marketing agency specializing in digital content

Studied journalism and media production at Saint Michael’s College

Is an Eagle Scout who lives on a mountainside in Vermont, where he heats his home entirely with wood that he cuts down himself

Mary Reilly

Digital Media Specialist

Has a B.S. in Computer and Digital Forensics from Champlain College

Developed skills in data management, reporting, and analytics from time spent working in higher education admissions

Maintains a robust coffee and tea collection, and is perpetually in search of the perfect matcha latte

Patience Merriman


Writes copy that is as efficient as it is effective, as represented by her shelf of Addys and other awards

Worked as a newspaper reporter, ran her own agency, and toiled in the copywriting cubicles at several Philadelphia ad agencies before joining CG in 1998

Knows the lyrics to a nearly impossible number of advertising jingles

Roxy Rubell


Sharpened her skills as a public relations and marketing account/senior account executive at Hill & Knowlton and Manning, Selvage & Lee for clients including Proctor & Gamble, Chock full ‘o nuts coffee, Haagen-Dazs, DuPont, Schering-Plough (Coppertone), Equitable Insurance, California Lottery; was Director of PR for California Pizza Kitchen Corporate

Had her own PR and marketing business in Los Angeles before moving back to NH and joining CG

Can sing like Cher while Baking Whoopie® pies

Gracie Johnson

Crackerjack Security Officer

Bark far worse than bite; always wags tail cheerfully at visiting vendors

Helps Cindy order office supplies

Hey wait, what’s this bill for five cases of Milk-Bones®?