Going for the Gold
We don’t do this work for the recognition. Knowing that we’ve built a brand that’s effective and true to our clients’ core values is our primary goal. That said, recognition for a job well done can be lovely. I still recall the pride I felt hearing my name called out when I was awarded Honorable Mention in the Snowmobile Safety Poster Contest in second grade.
As an agency with a specialty in healthcare communications, it’s gratifying to have Communicators Group’s work recognized by the New England Society for Healthcare Communications, the leading membership organization for the region’s healthcare marketing and communications professionals. At this year’s NESHCo Lamplighter Awards at the World Trade Center in Boston, for our work on behalf of the Brattleboro Retreat, we earned:
• Award of Excellence Printed Pieces: 2014 Wall Calendar
• Silver Publications: 2014 Annual Report to Stakeholders and Friends
• Gold Campaigns–Cause/Social Marketing: Stand Up to Stigma public service campaign
The Gold for the Stand Up to Stigma campaign is particularly satisfying, as it recognizes a Brattleboro Retreat project that we truly believe in—reducing the societal stigma of mental illness and addiction that too often makes it harder for people to seek help. We’re proud to be honored, but honestly, our real accomplishment lies in helping the Retreat reach people and change minds through an integrated campaign of print, broadcast and online messages. See examples from the campaign and other work for the Brattleboro Retreat.
Of course, I also like to tell myself that my Snowmobile Safety poster prevented an injury or two – and just maybe even saved the life of a kid who would one day grow up to be President of these United States of America. (You’re welcome.)
Going for the GoldWe don’t do this work for the recognition. Knowing that we’ve built a brand that’s effective and true to our clients’ core val...read more ›
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