Hooking new customers

Powerful design, bound-in samples and a smart, straightforward message helped our client Velcro USA, Inc. launch their new Construction Fastening Systems division with this large, wire-bound sales kit. The piece puts Velcro fasteners in the hands of potential customers, thanks to a product test strip inside the cover pocket, and numerous interior samples of Velcro hooks and loops. Copy lays out Velcro’s advantages over nails, screws and glue with a minimum of well-chosen words, while durable cardstock and high-impact type design reinforce Velcro’s strength and reliability. Click to download a PDF file and review the entire piece.

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