Communicators Group has created a new brand position and logo to boost the marketing efforts of the Okemo Valley Regional Chamber of Commerce.

The winning position, “Your place in Vermont” invites visitors to adopt the Okemo Valley as their own special place in the Green Mountains, with a diverse mix of shopping, dining, and recreational choices. A place where visitors are always welcome, and where they can feel refreshed and renewed.

Communicators Group’s new tag line also positions the Chamber’s six towns (Cavendish, Chester, Ludlow, Mt. Holly, Plymouth and Weston) as one region, where each community complements and enhances the others.

The new logo incorporates graphic elements that suggest the Okemo Valley landscape, including waterways and winding roads under the shadow of Ludlow Mountain.

Both logo and tag line are at the center of a branding campaign developed by Communicators Group that will include print advertising and online efforts, including a redesigned Okemo Valley Regional Chamber of Commerce Web site and animated banner ads.

Communicators Group is a marketing communications agency specializing in branding strategy, advertising, web design and PR. The company serves a diverse mix of clients from offices in Keene, NH and Brattleboro, VT.