Doing justice to an important cause.

For years, Brattleboro-based ALANA (African, Latino, Asian and Native American) Community Organization has helped the area’s increasingly diverse population face challenges of unequal access and unfair treatment. But the group’s name didn’t do justice to the breadth of their mission, which extends far beyond matters of race. So they asked us for help revitalizing their brand -- with a new name, a new logo and a clearly defined brand position.

The organization's new name, Vermont Partnership for Fairness and Diversity, signals a mission to serve all Vermonters, regardless of race, creed, age, gender or any other trait. It also underscores a focus on cooperation—as does the multi-colored, interwoven logo image.

If you like what you see, get in touch.