Answering the call

Each year, SCA's college internship program places thousands of young people in parks, deserts and forests. Looking to boost an already successful program, SCA asked for recruitment materials that explained the programs, but also inspired applicants to devote themselves to the conservation mission. First, we created the theme line "The world is calling. Answer it."  Then we brought that theme to life through an integrated collection of brochures, posters, cards and Web banners. Each component features stunning photographs taken in the field by the interns themselves, who described their experiences in their own words to reinforce the brand.