Ever looked at your kids' notebooks?

Okay, here’s the challenge: design an ad aimed at 17-year-olds. Did you rush to grab a photo of cool-looking teenagers? How about something more unexpected? Like this “torn-from-a-kid’s-notebook” design that draws you into the fun, funky, swirly, complicated thoughts of a typical teen. This ad just seems to make everyone smile. Which was the whole idea.