Communicating with real people
Many successful campaigns use professional models. But sometimes, real people are the best way to make a real connection with a local audience. That was the thinking behind our 2008 branding campaign for Savings Bank of Walpole.
This coordinated campaign connects real faces and stories to the tag line “The Savings Bank of You”— 12 actual customers whose images currently appear on the bank’s annual report, lobby posters, counter cards, Web banner ads and traditional print ads. Several customers can also be heard in radio spots for the bank. The result? Work that doesn’t just bring the tag line to life, but work that defines the brand itself.
