Smart marketing just feels right.

Buying a new home is more than just a financial decision. It can be one of the most emotional experiences of a person’s life. That’s why our new mortgage campaign for the Brattleboro Savings and Loan gets straight to the joy and contentment of finding a place to call home. It’s a pitch that comes naturally to area’s only truly local community bank, one that reinvests in community people every day. The friendly, conversational tone carries over to the radio spots and other materials. The ads were strategically positioned in the Saturday real estate sections of local newspapers (right next to new home listings), to reach home shoppers and realtors. Branch signage reinforces the message. If you like what you see, get in touch.

Brattleboro Feels Right Radio Spot

Brattleboro New Home Happy Radio Spot