Helping a client strengthen a historic brand

The Brattleboro Retreat, a nationally recognized mental health and addictions treatment hospital in Vermont since 1834, had a strong story to tell about their advanced, holistic care that helps patients find and draw on their own inner resources. They needed help finding the right way to tell it.

We employed our Powersource Brand Planning process, talking to key constituencies within the hospital, crafting a new brand position that clarifies and amplifies the empowering essence of the Retreat’s mission, and communicating it through a new logo, tag line and advertising campaign that reassures patients, “We’ll help you find the strength.”