The current economic crisis has bank customers all over America wondering about the safety of their deposits. To reassure a jittery public, the government has kept up a steady stream of news releases and promises of bailouts. Here in New Hampshire and Vermont, two clients of Communicators Group were ready to respond locally, as well. Working with our marketing and creative teams, Savings Bank of Walpole and Brattleboro Savings and Loan both launched advertising and PR campaigns to communicate the soundness and stability of their respective institutions. Because both banks are community-based and have business models that rely on local lending, they’re well-positioned to continue serving customers with no interruptions.

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